Polaroid…. during the second half of the 20th century the name was synonymous with innovation in photography, and other domains besides (Who does not, or has not, owned a pair of Polaroid sunglasses?). Moreover, the Polaroid Corporation was innovative in ways beyond the impressive range of their products: realizing that artists would invent new ‘applications’ if encouraged to use Polaroid cameras and films, the company was generous with both. Many photographers accepted Polaroid’s offer, experimenting with varying degrees of success, on the condition that the company received prints in exchange (rights of reproduction, it was made clear, would remain with the photographers).

Polaroid’s great attraction was its instantaneity (though not as truly instant as today’s digital processes), and amateurs and professionals alike took joy in clicking the shutter
Lausanne - Switzerland - 06.03 — 06.06.2010
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