VIBRANT POP’SET PAPER ‘C-MYK’
RAISE FUNDS FOR UNESCO
DESIGN & CRAFT INITIATIVE

(London – 6 July 2011) Over 40 C-Myk [– n see-mike], the little paper creatures at the centre of the PopʼSet ʻColours’ Attackʼ contest from Arjowiggins Creative Papers, have been sold to raise money for UNESCOʼs ʻAward of Excellence for Handicraftsʼ programme during the Coloursʼ Attack exhibition, which ran from 1-4 July at The Dray Walk Gallery in Londonʼs East End.

The C-Myk selected to participate in the exhibition were those voted best in the international contest by peers online and by a jury of eminent designers. Designers from 26 countries as far afield as Chile, Korea, Taiwan, Australia and the Philippines sent in their C-Myk to be exhibited and sold. A gallery of all the competing C-Myk can still be seen online at www.popsetpaper.com/coloursattackcontest/gallery
The top price for one of the origami-like characters was £1,000, for a paper creation by cult Japanese graphic artist Shin Tanaka, who had invented the C-Myk master toy which participants customised. Postcards of the origami-inspired characters raised further funds. 100 percent of the proceeds goes to UNESCO.

The UNESCO ʻAward of Excellence for Handicraftsʼ programme aims to facilitate access to regional and international markets for creators in developing countries. The programme encourages creations rooted in tradition yet adapted to the contemporary world. The Coloursʼ Attack exhibition was opened by Arjowiggins Business Director Jonathan Mitchell and Ian White, Senior Communications and Research Officer at the UK National Commission for UNESCO.

Ambassador Artist:

Karim Rashid, Heath Nash,  Florence Béal-Nénakwé, Carlos Miele, Mathilde Nivet, Coco for Forget me not,  Jenny J, Christopher Labrooy,