Seventh Tree’ is the third collaboration with Goldfrapp and Big active, after ‘Black Cherry’ and ‘Supernature’. This time, they created a sensual counterpoint to the previous record, taking on a much more pastural and psychedelic sound.

The stylist Cathy Edwards and photographer Serge Leblon create a set of images reflecting this new direction to be utilised across all aspects of the campaign from sleeves to press to multi-media.

The album is designed in three formats including a deluxe CD version featuring postcards, CD/DVD, fold-out poster and hand drawn lyric book - all housed inside a bespoke box made of woven paper.

Art Direction: Alison Goldfrapp, Mat Maitland & Cathy Edwards, Design: Mat Maitland,

Photography: Serge Leblon

Sanna Annukka is a Finnish-English illustrator living in London. Her most famous contribution to illustration was Keane’s latest album. Nature and folklore have a big influence on Sanna’ work.

 http://www.sanna-annukka.com/