Détournement d’attention is a creative high-end womenswear fashion label.
The concept is a french play on words expressing the rapture/ the diversion of someone’s attention.
Détournement d’attention is an experience narrated by an individual living in a city who has dreams to achieve. Those aspirations are in contradiction with the demands of such an environment leading to a critical appreciation of one’s surroundings translated through satire, poetry, humour……

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