Brit designer Gareth Pugh has opened his first shop - in the centre of Hong Kong.

The boutique remains true to Pugh’s gothic aesthetic with no window display and a facade painted in British-imported jet-black rubber paint.”Because it was my first store, I knew I had to do something that was very me,” said Pugh to WWD.

London studio Daytrip have installed rubber display stands and a padded cell at this Hong Kong shop for fashion designer Gareth Pugh.