This book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Buy it

Deyrolle, a historic naturalist boutique in the heart of St. Germain, was ravaged by a fire earlier the 1st February. to help out the shop, Hermes designed this scarf called plumes, sales of which will be donated to help out the reconstruction of the historic building and the building up its former collection of naturalist objects [taxidermied animals, butterflies in frames, and loads of other special things.] for sale (265 euros) via deyrolle.com.

A tribute to UK sneaker customizer Rob L, Puma teamed up with this devoted Clyde historian, collector and artist to develop the sought after “Archipelago Clydes”. In the late 80’s Rob L became obsessed with Puma Clydes and Suedes. He soon started collecting as well as customizing them in a unique way with Pantone ® marker pens. It worked out to be patchy on big areas, so he perfected his technique by breaking it down to smaller patches of color: the “archipelago” pattern was born. Available in blue on white or cream on white. Only 500 pairs per color, available June 21st.
A week later, on June 28th, the second colorama of the Sneaker Freaker x Puma “Jirozame” project will be released. This edition’s Blaze of Glory will be vivid black highlighted of several cleverly chosen colors. Only 504 pairs throughout the world.

Available at Colette - paris

illustration: coco

Cochinechine: Amazing Designer sample sale

3.1 Phillip Lim - Vanessa Bruno - Sonia Rykiel - Marc by Marc Jacobs - Acne - Anna Sui - Mayle- JBrand Jeans - Jas +B bags - Maloles - KJacques And Many Many More………………………

5th June 15:00 – 21:00

All the details on www.cochinechine.com

Nike has applied the best of British style to the design of one of its icons, the Nike Dunk, to create a limited edition, transcultural sneaker, which will be released this April at select retail accounts.
Set in a famous Tudor building in the heart of the West End, Nike designers were inspired by the signature fabrics at the Liberty department store during a visit in the summer of 2006.

The Nike Design team selected two classic Liberty prints, Wilshire and Pepper, to create two limited editions of the Nike Dunk. Liberty fabrics are characterized by tender palettes, all over floral prints, and detailed movement, which is the perfect juxtaposition with the clean design lines of the Nike Dunk.
The limited edition sneakers feature a gum rubber midsole and a heavyweight Liberty fabric for the upper which was chosen for its durability. British designers working within Nike’s global design team were consulted during the creation of the shoes to ensure the final look was quintessentially British.

Limited edition of 185 pairs each in Europe, available in Colette paris, and maybe Liberty London.

During the month of April, Colette in Paris will be featuring Pottok products in their store. If you want to buy some go check it out. They will be taking orders for the entire month and then shipping directly to the store at the end of April. Pottok wallpapers are proudly offering artist prints and patterns to fans and designers. These are hand silk-screened in Los Angeles and use only recyclable paper and water-based inks, no varsols are used in any part of the printing process.

www.pottokprints.com

colette.fr

Cochinechine is proud to host this year’s On/Off Boutique at the Royal Horticultural Halls.
During London Fashion Week we will bring to life the eclectic and fun atmosphere of our Hampstead shop, selling everything from Cacharel to Jessica Ogden alongside items from designers showcasing at On/Off, at reduced prices.
Don’t miss our pampering area with make up artists, and amazing art installations by Andres Ros Soto. Last but not least the quintessential tea party co-hosted by couture jewellery designer Scott Stephen, where you can indulge on delicious Le Pain Quotidien cakes.
Here’s your opportunity to experience the real fashion world, be involved in one of the most exciting events on the fashion calendar and catch a glimpse of the catwalk.

www.cochinechine.com