Photo by Inez Van Lamsweerde & Vinoodh Matadin.

The book design is based on the show’s main poster, which contains every image in the book. Each page of the book, then, is a zoom-in on the poster. We’ve also designed a series of six billboards, featured throughout the city, that are as much an extension of the exhibition as advertisements for it. Base Partner Dimitri Jeurissen has acted as a creative consultant on the project, working directly with Hannelore on the curation of the show and overseeing the design of all materials.

Presented across three floors, UltraMegaLore brings together thousands of images as well as memorabilia from Hannelore’s personal life. Featured on the first floor are designers Azzedine Alaia, Jean Paul Gaultier, and Haider Ackermann, all of whom were central to Hannelore’s rise. The second floor presents Hannelore through the lenses of photographers Inez Van Lamsweerde & Vinoodh Matadin, Juergen Teller, Serge Leblon, Craig McDean, Jean-Baptiste Mondino, and Steven Klein. A mix of materials and media from across Hannelore’s career are displayed on the third floor, an attic, including video footage, mementos, and more.
UltraMegaLore is open at ModeMuseum Hasselt from March 27 through June 6.